1. Tripcase Travel App
Tripcase identified a need and used an explanatory video to show customers how they can solve this need. They focused on pain points. A characteristic of an excellent descriptive video is showing the audience how the product can enrich their lives. Tripcase used subtlety to hammer the point repeatedly to the audience. They launched a targeted campaign to reach their potential users. Tripcase targeted people who want to avoid the chaos and hassle of traveling. The video uses shots of flustered travelers contrasting them with the Tripcase user who appears calm and collected. This video uses what are called pain points to effectively communicate with the target audience on an emotional and practical level. The pain points show customers why they need the service creating an excellent video.